‘Reputation by CARMA’ offers a 360-degree view of how
corporate reputation is shaped by media and public opinion
Asia-Pacific, 14 October 2024 – CARMA, the world’s leading communications insights and intelligence provider, has expanded its service offering to include corporate reputation measurement, with the launch of ‘Reputation by CARMA’.
The latest product in CARMA’s portfolio, ‘Reputation by CARMA’ showcases how three unique data sets – media coverage, social media and public sentiment – influences and shapes corporate reputation.
The insights generated enables professionals to make strategic decisions across the entire organisation, allowing them demonstrate value to the C-suite.
Andrew Nicholls, Managing Director, Asia at CARMA, stated, “Reputation by CARMA is a milestone in our commitment to helping brands build and protect their corporate reputation. This service offers businesses data-driven insights to understand what drives their reputation, helping them make informed decisions that safeguard brand value in today’s complex media landscape.”
‘Reputation by CARMA’ empowers professionals to:
- Gain a complete view of reputation by combining traditional media analysis, social media insights and audience perception; measured across six core reputation pillars: Products & Services, Culture, Sustainability, Conduct, Performance, and Vision
- Pinpoint strengths and weaknesses by positioning a brand’s reputation against competitors
- Track shifts in reputation over time via consistent and reliable Reputation Score
Managing corporate reputations has become extremely complex in the modern world. ‘Reputation by CARMA’ addresses common challenges such as data siloes, limited access to consumer perception, and difficulty in assessing damage to corporate reputation during a crisis and after recovery.
Explore ‘Reputation by CARMA’ here: https://carma.com/pr-measurement/reputation-measurement/
About CARMA
CARMA is a global leader in insights and intelligence, empowering thousands of clients since 1984.
We bring clarity and insight to the complex media landscape. Our clients’ PR and marketing teams make better decisions, powered by our analysis across media intelligence, social listening and market research.
Our technology provides the most comprehensive monitoring of print, broadcast, online and social media, across 130+ content partners and 100+ languages.
Discover CARMA’s suite of solutions, our team of analysts, and the work we do.
