Archetype Singapore hires Charlene Xiao as Senior Digital Consultant
In line with the agency’s growth plans, Archetype Singapore has hired Charlene Xiao as senior digital consultant, to spur the growth of the office’s digital marketing practice. Charlene, who joined in January 2022 from Burson Cohn & Wolfe (BCW), will be responsible for account leadership and senior client counsel on some of Archetype’s most prominent existing digital marketing and social media remits, whilst working closely with Archetype Singapore’s Head of Digital, Julian Chow, to put the necessary structures and processes in place for the continued development of the agency’s skills, commercials and people.
Charlene’s expertise spans digital and social strategy, working with clients to set up integrated campaign builds. Trained in PR for over two years, and subsequently digital strategies, Charlene brings six years of hybrid experience running integrated programmes and campaigns. She has also joined industry competitions the Cannes Young Lions Competition in 2019 and the PRCA World Cup in 2021, achieving stellar results amongst peers in Asia.
Charlene’s client work on integrated technology and healthcare campaigns in the past has also won several industry awards.
Congratulate Charlene at charlene.xiao@archetype.co
About Archetype
Archetype is a new breed of global communications agency specialising in creative production and digital marketing. We partner with category creators and industry leaders to build the world’s most magnetic brands. Brands with the extraordinary power to attract customers, attention, advocates, opportunities and talent.
Contact
Fabrice Kerboul
Senior Sales and Marketing Manager, APAC
+61 411 141 062
