SYDNEY, 20th AUGUST 2024 – Strategic communications agency Archetype is partnering with Australian startup BillWill, the world’s first Open Banking solution for pre-death bill planning. BillWill helps Aussies identify and plan for what happens to their bills and subscriptions once they are gone, tackling an issue that has historically left the bereaved with 50+ hours of painful admin as they sort through electricity and phone bills, countless subscriptions and more during a time of grief.
For BillWill’s launch, Archetype draws on its expertise in public relations, digital marketing, and media buying, combined with its experience in the tech sector. The ability to handle all services under one roof with a unified team allows the agency to be agile and responsive—qualities crucial for start-ups.
BillWill’s founder, Colin Jowell, came up with the idea for BillWill following the death of his father, when a single bill took months to shut. After experiencing the challenge of managing his accounts during a difficult time, he wanted to spare other families from this painful experience.
The partnership between Archetype and BillWill is a reunion of sorts for Jowell and Archetype Principal Consultant Jillian Nalty, who worked together over a decade ago at the same ad agency. “When I found out that Colin was launching BillWill, I knew I had to reach out. Not every tech start-up has the potential for connecting with audiences on a human-level, BillWill does,” said Nalty.
“Archetype has been working with tech brands in Australia for 25 years and this experience has taught us at that despite perpetual disruption, our need to connect on an authentic human level never changes.
Working with a start-up from the very beginning is an incredibly rewarding experience and I’m so pleased we are able to deliver a solution that seamlessly integrates both paid and earned channels.”
Jowell added: “There are no coincidences in life, and Jillian contacted me at exactly the time we were looking for a launch partner. Not only did Jillian and I have a trusted track record that goes back over a decade, but Archetype were uniquely positioned to help us.
Their expertise has helped us define a lean launch strategy, focussing on the things that really matter – from traditional PR to search, social and digital communications. The team have brought more than just their considerable smarts, but each person has gone above and beyond to deliver. They have been generous with their insight, patient with the ever changing needs of a start-up, and have become a much valued extension of our team.”
-ENDS-
About Archetype
Archetype is a global marketing communications agency that partners with category creators and industry leaders to build the world’s most magnetic brands. Via its integrated suite of strategic, creative, PR, and digital communications services, Archetype creates campaigns and programmes that aid companies and organisations to drive meaningful, effective engagement with audiences to foster long-term success.
About BillWill
BillWill is the world’s first open banking platform for pre-death bill planning. The Sydney-based startup was founded by Colin Jowell to reduce the administrative burden left behind after death and support financial planners, estate lawyers and accountants with a low-cost, purpose-built solution that reduces risks, saves resources and serves their clients’ needs. For more information, please visit: https://billwill.com.au/
Media contact
Fabrice Kerboul
Sales and Marketing Director, APAC
fabrice.kerboul@archetype.co
+61 2 9956 5733
