HONG KONG, Jan 17 2023 – Archetype Hong Kong has hired two new PR consultants, Ian Yee and Natasha Shroff who will work on the agency’s B2b technology accounts.
Ian Yee is a multilingual communications specialist with inhouse and agency experience for consumer brands. He draws on his consumer experience to provide creative and content consultancy to Archetype’s cloud, data centre and cybersecurity clients.
After beginning her career in marketing and business development, Natasha has made the switch to PR and communications. Skilled in client consultancy, content creation and brand advocacy, Natasha is supporting the regional Amazon Web Services Public Sector account.
“I’m excited to welcome Natasha and Ian to our team,” said Liz Weselby, Managing Director Archetype Hong Kong. “The competition for talent in Hong Kong aside, we went into our search with intent to add diverse experiences and skills, and I‘m delighted that this strategy resulted in hiring Natasha and Ian. They each bring transferable skills, diversity of sectoral experience and perspectives that add to our ability to deliver the best work for our clients.”
In addition to the new hires, Stella Wong has been promoted to Principal Consultant. Stella joined Archetype in 2021 as Senior Consultant, bringing 10+ years of integrated communications experience. As Principal Consultant, she drives new business development, agency marketing, and provides strategic client counsel to Archetype’s B2B technology accounts.
Archetype was named 2022 APAC Consultancy of the Year, Best Agency to Work For and Agency of the Future by PRovoke. The Hong Kong office specialises in PR, creative production and digital marketing for a portfolio of B2B clients including Palo Alto Networks, Digital Edge and Amazon Web Services, plus a range of cloud, logistics, insurance and fintech brands. Formerly known as Text100, the agency grew up helping global tech brands build their presence in Hong Kong and Greater China.
About Archetype
Setting the standard for the next generation of global agencies, Archetype partners with category creators and industry leaders to build the world’s most magnetic brands. We are 650 curious and creative individuals in 20 offices around the world that work together knowing that our clients’ success is our success. Find more about us at https://www.archetype.co/en/
Contact:
Fabrice Kerboul
Senior Sales and Marketing Manager, APAC
fabrice.kerboul@archetype.co
+61 411 141 062
