Allison+Partners Appoints Adeline Goh as General Manager, Singapore

SINGAPORE 24th November, 2021 – Allison+Partners has named Adeline Goh as the general manager of its Singapore office. In this role, Adeline will oversee the agency’s Singapore presence, building the team’s capabilities and client roster while driving Allison+Partners’ ongoing growth in the market.

Adeline brings with her close to 20 years of experience in senior communications roles. She joins Allison+Partners from Edelman Singapore, where she was a managing director and has also held senior roles at Burson Cohn & Wolfe, Klareco (formerly Bell Pottinger Asia) and Ketchum Singapore. Adeline also brings a decade of editorial experience at Mediacorp and Singapore Press Holdings.

“As the pandemic continues to pose new challenges to how we connect and communicate, I am encouraged and inspired by the unified direction of Allison+Partners, where a ‘one global P+L’ operational ethos empowers our teams to deliver consistent best-in-class results for clients around the world. I look forward to partnering with the global leadership, to continue the momentum which the agency has built in Singapore,” said Adeline.

Commenting on this appointment, Jonathan Heit, global chief operating officer said, “Adeline joins us at a significant inflection point in the Allison+Partners journey. With the new realities that companies have been facing, we have innovated and disrupted more than ever before, to help our clients address the most pressing issues and the most complex business challenges of our time. Beyond strengthening our partnerships with our clients in Singapore
and the Asia Pacific, Adeline’s leadership will be invaluable in sustaining our unique sense of community and culture.”

Adeline’s appointment continues the ongoing momentum which Allison+Partners has been building in Singapore since the start of 2021. The firm currently counts the following as clients: Booking.com, Bosch Home Appliances, TikTok and Lark, among others. Allison+Partners is also investing extensively in agency IP and will publish a global study on brand authenticity in Q4 2021.

2021 also marks 20 years since the founding of Allison+Partners as a 12-person startup – now operating as a global agency with over 500 employees across 33 markets. Within the Asia Pacific, the agency operates in 12 different offices across China, India, Japan, Singapore, South Korea and Thailand.

About Allison+Partners:
Allison+Partners is a global marketing and communications agency driven by a collaborative approach to innovation and creativity. The firm was named by PRovoke Media as one of its Global Agencies of the Decade, 2020 North American Agencies of the Year and 2021 Best Agencies to Work For in the U.S. and APAC. The agency was also named by PRWeek as a Best Places to Work for the fourth consecutive year and recognised as one of APAC’s Top 25 Consultancies in 2021. Allison+Partners operates in 33 markets worldwide and is organised around four practices: Consumer Brands, Corporate + Public Affairs, Health and Technology. The agency’s Marketing Innovation Team, which combines brand strategy, integrated marketing, creative, research and measurement expertise into one offering, works across these practices to deliver integrated storytelling for clients. Allison+Partners is owned by Stagwell, one of the fastest-growing and most influential marketing and communications networks in the world. Agency partners leverage Stagwell’s technology, data analytics, insights and strategic consulting solutions to drive measurable results and optimise return on marketing investment for more than 1,700 clients worldwide. For more information, visit www.allisonpr.com.

Media contacts:
Germaine Ong
germaine.ong@allisonpr.com
+65 9830 4355

Jeremy Seow
jeremy.seow@allisonpr.com
+65 9489 0125

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