PRCA SEA and PRCA Malaysia announce mutual collaboration

Singapore, 19th November, 2019 – The Public Relations and Communications Association Southeast Asia (PRCA SEA) and the Public Relations and Communications Association of Malaysia (PRCA Malaysia) have today agreed to a mutual collaboration, delivering benefits to members of both organisations for the next two years.

The partnership will include joint events, shared market data, and extended discounts for PRCA training programmes. It’ll also provide PRCA Malaysia with access to the Cannes Lions Young Lions PR competition, through PRCA SEA’s membership of ICCO.

Founded in 1999, PRCA Malaysia is an independent, non-profit organisation consisting of consultants from specialist public relations and communications firms as well as in-house professionals in Malaysia

Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body, operating in 66 countries around the world. Representing in excess of 30,000 people, the PRCA is the largest PR membership association in the world. The organisation launched PRCA SEA, its Southeast Asia branch, in 2018, with the aim of raising standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice, and creating networking opportunities.

Andy See, President, PRCA Malaysia, said: “PRCA Malaysia is excited with the opportunities and growth potential presented by this partnership with PRCA SEA. The programmes and industry-wide initiatives that we can jointly offer to Malaysia-based PR firms and professionals will certainly help us compete effectively in today’s globalised and digital marketplace.”

Francis Ingham, Director General, PRCA, said: “2019 has been a year of tremendous growth for the PRCA. Not only are we celebrating 50 years of operation, it also marks the milestone of us becoming the world’s largest PR professional body. This new collaboration with PRCA Malaysia helps us to expand our mission of ensuring PR best practice even further, providing a wealth of mutual benefits for practitioners and forming the basis of a closer relationship with global associations and their members.”

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About PRCA

Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body with offices in the Middle East & North Africa and Southeast Asia, operating in 66 countries around the world. Representing in excess of 30,000 people, the PRCA is the largest PR membership association in the world. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry’s behalf e.g. fighting the NLA’s digital licence.

About PRCA Malaysia

The Public Relations and Communications Association of Malaysia (PRCA Malaysia) was formed in 1999 as a formal association of consultants from specialist public relations and communications firms as well as in-house professionals in Malaysia.

Since its establishment, the industry has witnessed tremendous changes in media usage and consumption, particularly in the rise of digital communications and social media. This has brought about the rapidly evolving role of Public Relations beyond the traditional umbrella of “PR”.

In line with the ever-changing marketplace, there is a need for the industry to continually refresh and adapt itself to stay ahead. As such, PRCA Malaysia has changed its name to the Public Relations and Communications Association of Malaysia.

The Association encourages its members to meet and freely discuss industry-related issues, such as the development of professional standards, ethics, qualification and the conduct of business.