BANGKOK, THAILAND, SEPTEMBER 4, 2024 – Vero Advocacy, a new government relations consultancy, has launched to champion the interests of key and emerging industries, including new media, tech companies, and manufacturing, that are pivotal to Southeast Asia’s economic growth. With a presence in Indonesia, Malaysia, Thailand, and Vietnam, Vero Advocacy is rapidly expanding its footprint to better serve the region’s dynamic market.
The firm’s team of 15 policy consultants already supports a diverse roster of clients in sectors such as streaming media, travel platforms, banking, finance, social media, and FMCG. This includes a steady flow of leading enterprises and entrepreneurs seeking market entry and growth opportunities in the region.
As part of the Vero Group, Vero Advocacy serves as a one-stop-shop covering public policy and government relations, public relations, influencer marketing and events management, effectively eliminating the complexity of managing multiple consultancy relationships. This integrated approach not only streamlines project management but also ensures clients
benefit from a cohesive strategy, with expert teams working together for more effective outcomes.
Vero Advocacy is led by Managing Partners Nattabhorn “Ink” Buamahakul and Pongsiri “Win” Poorintanachote.
Ms. Buamahakul brings extensive experience in providing strategic advice, stakeholder engagement, and crisis communications to clients across a range of industries.
Mr. Poorintanachote is a public policy advisor for Thai and regional businesses and has background in government relations consultancies and the public sector.
“Each government in Southeast Asia has its own agenda and aspirations. The recent political transitions across the region—marked by changes in leadership and evolving power dynamics—reflect the need for on-the-ground expertise in managing intricate and often unpredictable political landscapes,” noted Ms. Buamahakul. “Vero Advocacy can help businesses shape sound advocacy initiatives, take a proactive and critical approach to stakeholder communication, and align strategies with policy developments to enhance brand positioning. Moreover, our partnership with Vero allows us to marry the government relations work we do for clients with PR and communications advisory. We believe this is particularly powerful in times of political uncertainty and change.”
Mr. Poorintanachote said, “We are committed to empowering the next generation and their vision, bringing fresh perspectives into the policy-making process to ensure our solutions are forward-thinking and inclusive. Our mission encompasses advancing and transforming public policy and government relations practices across the region, driving significant change through strategic advocacy and expert engagement.”
Vero Advocacy leverages research and intelligence-driven strategies to monitor policy and regulatory shifts, assess public perceptions, and map stakeholder landscapes. This approach enables the execution of impactful policy communications, orchestration of high-profile events, and development of multi-party initiatives that enhance brands’ market competitiveness and drive effective advocacy.
As a Clean Creatives agency, Vero Advocacy has committed to rejecting contracts with oil, gas, and coal companies.
For more information about Vero Advocacy, get in touch with our advisors at info.advocacy@vero-asean.com.
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ABOUT VERO ADVOCACY
Vero Advocacy specializes in navigating the complexities of government relations and public policy in Southeast Asia. Vero Advocacy leverages deep expertise and established connections to advocate for clients’ interests and influence policy outcomes. By bridging the gap between brands and policymakers, Vero Advocacy ensures that clients’ voices are heard, and their positions are effectively represented in the public arena. Visit the Vero Advocacy website.
