Singapore, 4th July 2024 – The Public Relations and Communications Association (PRCA) APAC has launched its first-ever Asia-Pacific ‘PRCA APAC Diversity, Equality, and Inclusion (D,E,&I) Charter’’.

In response to the growing imperative to prioritise D,E&I in the work of all PR professionals, the PRCA APAC DE&I Committee is proud to launch a comprehensive Diversity, Equality, and Inclusion (D,E&I) Charter. This Charter is designed to promote an inclusive and diverse public relations industry across the Asia Pacific region, addressing systemic barriers and guiding industry best practices.

This 7-point charter, which has been produced with input from PR and communications practitioners in the region, is one of the many ways that the industry can work towards achieving this goal. It is meant to serve as a set of industry guidelines that PR practitioners can use to guide their work and promote a culture of respect, equality and inclusion.

Charu Srivastava, Chair of the PRCA APAC D,E&I Committee and Co-Founder at TriOn & Co, said: “We believe that establishing a robust charter is essential in driving positive and real change within our industry. Our goal is to provide industry practitioners with practical guidelines that promote a culture of respect, equality, and inclusion. These guidelines set a strong foundation for us to build upon as we strive to be an industry that is truly diverse, inclusive and equal in all manners.”

This report is a valuable resource for anyone interested in living by a more inclusive workplace and is available for download on PRCA APAC website at: E,D&I Charter Download.

For more information, please contact:

PRCA APAC

Email: tara.munis@prca.global

Website: apac.prca.global

About the PRCA APAC Diversity, Equality & Inclusion Committee

The PRCA Asia Pacific Diversity, Equality & Inclusion (D,E & I) Committee is a regional group formed with the goal of increasing equality, diversity and inclusion in the communications profession in Asia Pacific.

Driven by volunteers, the group will be dedicated to providing events, initiatives and advice to companies and individuals who wish to contribute to a more diverse and inclusive communications profession in Asia.

About PRCA APAC

The PRCA was founded in 1969 and launched the PRCA Asia Pacific in 2021 which replaced the PRCA Southeast Asia, launched in 2018. The association aims to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practices, and creating networking opportunities.

Committee Members

  • Charu Srivastava, Co Founder, TriOn & Co
  • Natashia Jaya MPRCA, Partner, Brewer
  • Lee Nugent MPRCA, Regional Director APAC, Archetype
  • Sai Roshini Daswani Manager, Brand Communications, K11 Group