PR firm YAP Global sets up Asia-Pacific Hub to demystify DeFi, Blockchain, and Crypto for the world
YAP Global expands team intentionally ahead of forecasted growth up to four times its current revenues in 12 months
ASIA-PACIFIC, 22nd Feb 2022 – YAP Global, a leading independent PR agency specialising in cryptocurrency and decentralised finance (DeFi) clients, has expanded its team internationally by setting up a hub in Asia-Pacific (APAC) with six team members led by Account Manager Gemma Lo (formerly from industry heavyweight Hill and Knowlton).
Since the start of 2022, the boutique agency which was founded in 2018 by CEO Samantha Yap, has quadrupled in size to a team of over 25 and grown its revenue exponentially in the last financial year while staying fully independent.
New additions to the team for the APAC hub office include Joey Woo, Niroshini De Silva, Ruby Wu, Debra Nita, Farhan Musa, and Cheong Cheng Jie, with a broad range of experiences from the Ministry of Foreign Affairs, the Commonwealth Bank of Australia, Astro Malaysia Holdings, Shopee, and more.
“Most Crypto Trade publications are predominantly based in the US, Europe, and UK region, therefore media coverage on cryptocurrencies, DeFi and web 3.0 has had a focus on organisations in that part of the world. Meanwhile, the Asia Pacific region is home to a significant portion of the DeFi ecosystem and YAP Global aims to focus on helping them shape the narrative,” said Samantha Yap, Founder & CEO of YAP Global.
As DeFi and Blockchain enthusiasts with a diverse and deep set of experiences ranging from content, communications, journalistic expertise, as well as client relationship management, the agency embodies the passion, energy, and knowledge essential to thriving in this high octane and constantly evolving industry. YAP Global will be part of the movement cementing Asia as a leading region for the innovation of the industry.
“There is a big knowledge gap that needs to be filled in the crypto space, and meaningful projects need their complex work to be translated for mainstream understanding and adoption, especially with the increasing prevalence in Asia. This disruptive technology keeps things exciting while mentoring and nurturing the next generation of PR talent is extremely fulfilling,” said Gemma Lo.
“Blockchain, Crypto, and DeFi PR bring a new set of challenges and opportunities compared to other sectors,” explains Samantha Yap. “While there is an exponentially-growing market need, it’s rare to find top PR talent that is passionate about the industry, and equally skilled at crafting captivating narratives while having a good grasp about the subject matter.”
YAP Global’s mission is to build a bridge between quality journalism and emerging technology companies and takes an active role in educating journalists about how to keep up with this complex industry and report on it with integrity.
The commitment to delivering the highest standards for clients and understanding their technology and needs has fuelled the international expansion of YAP Global outside of the UK, Australia, the U.S.A, Singapore, and Malaysia.
As part of these efforts, the agency is also curating YAP Cast to bridge the communication gap between emerging technology and the mainstream world, and Samantha Yap is on the organisation committee of ACJR Network’s “Off the Record” series which is a peer-to-peer method for journalists to get up to speed on all things crypto. The agency has also launched The Context, which is a weekly newsletter that aims to help everyone stay up-to-date with developments in crypto, DeFi, and web 3.0.
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About YAP Global
YAP Global is an international PR and communications consultancy that works with meaningful companies and organisations in the cryptocurrency, decentralised finance (DeFi), and web3 sector to build their brand through impactful storytelling.
YAP Global aims to be the bridge between quality journalism and emerging web3 technologies which bring value to the world.
We work with the media to make the cryptocurrency, DeFi, and web3 sectors understandable to everyone.
As a global team with international journalism and communications experience, we aim to be a reliable source of information for the media and help our clients navigate and shape important conversations.
