Winston Choo Joins Sandpiper in Singapore
SINGAPORE, 14th February, 2022 – Following significant client wins and mandates, Sandpiper is pleased to announce the appointment of senior communications professional Winston Choo as Director, bringing years of communications and investor relations experience in the financial sector, as well as experience leading stakeholder outreach for public listings and M&As in Singapore and across Asia Pacific.
Winston joins from another multinational agency, where he was Executive Director, leading corporate communications and investor relations briefs for international and local clients based in the firm’s Singapore office. Prior to this, he worked for more than a decade with financial communications specialist firms in the region.
Clients he has advised include Fidelity International, Natixis Investment Managers, State Street Global Advisors, Aviva Investors, Savills Investment Management, Blackstone, Julius Baer, and ING.
At Sandpiper, Winston will play a leading role in the firm’s expanding financial practice, with a particular focus on its growing list of clients in financial services, alternative investments, and asset and wealth management.
Emma Smith, Chief Executive, Sandpiper, said: “We are thrilled to welcome someone with the calibre of Winston’s deep experience in corporate and financial communications to our team. Financial services companies will have a critical role to play in society in years to come as we chart economic recovery from the pandemic and existential global threats such as climate change. Reputation management will be critical for the financial services industry in this environment, and we want to continue to invest to be the best partner we can.”
Winston Choo, Director, Sandpiper, said: “This is an exciting time for the financial services industry, and I believe that Sandpiper is ideally positioned to meet the evolving strategic communications objectives of companies in the fast-changing and sometimes unpredictable landscape. We see opportunities for financial brands to shape compelling narratives to stay relevant to their customers, stakeholders, and communities. I certainly look forward to working with this team of dynamic professionals who are equally passionate about building on the great foundation and growth potential of the business.”
About Sandpiper
Sandpiper is a strategic communications and public affairs consultancy based in Asia Pacific and operating globally. Our team are trusted advisors to industry leaders and market disruptors. We combine strong regional market understanding with global perspectives. Our deep specialist knowledge in the health, technology, finance, professional services, consumer brands and energy and environment sectors ensure we understand the challenges our clients face, can think creatively about their issues, and shape communications to achieve their business goals.
Operating with one global P&L, we are nimble, creative, and able to harness new technologies to deliver advisory backed by rigorous research and deep insights. This enables us to meet the evolving needs of our clients quickly and effectively wherever they are in the world.
In 2021, Sandpiper was named the fastest growing agency in Asia Pacific and Asia Pacific Agency of the Year by PRWeek Asia, and Corporate and Public Affairs Agency of the Year and a Best Place to Work by Provoke.
For more information, please contact:
Emma Smith, CEO
Winston Choo, Director
