SINGAPORE, 18th May, 2021 – The Public Relations and Communications Association Southeast Asia (PRCA SEA) today announced Paprika APAC as its new global partner.
The announcement comes after more than a decade of a highly successful, ongoing partnership between Paprika and PRCA UK.
Paprika is a specialist system for the marketing and communications sector. In a recent survey carried out by accountants Kingston Smith (top 10 accounting firm in UK), Paprika was in use in 32% of agencies.
PRCA SEA General Manager Tara Munis MPRCA, said:
“Paprika sets the standard in understanding what PR agencies really need and ensuring a flawless integration of every agency function – from invoicing, to reporting, and to client management. They’ve been great partners to our UK operation for a long time and so it makes perfect sense for PRCA SEA and Paprika to partner.”
Shirley Liu, Regional Manager, Paprika APAC said:
“We bring people together and help agencies streamline processes, increase profitability and enable business growth. We are looking forward to sharing our knowledge and experience with agencies and brands within the PRCA SEA network.
About Paprika
Founded in 1980 with headquarters in UK. Paprika has worldwide coverage by a network of six subsidiaries in Australia, Italy, Hong Kong, Singapore, Spain and USA.
Paprika is a specialist system for the marketing and communications sector. In a recent survey carried out by accountants Kingston Smith (top 10 accounting firm in UK), Paprika was in use in 32% of agencies.
Paprika starts with a simple principle: Data should only ever have to be entered into the platform once.
From there it should flow and cascade seamlessly to wherever it is required, informing each area that needs it and adding insight and clarity across the business.
Our purpose is to flawlessly integrate every agency function – client and contact management to job costing and quoting, to project and resource management, all the way through to invoicing and accounting to ensure that the flow of data, intelligence and insight in your business is frictionless.
WHO WE ARE
The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.
We represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.
Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.
We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.
