SINGAPORE, 1st March, 2021 – Public relations leaders are feeling increasingly optimistic about their organisation’s future according to the results of the PRCA’s latest global confidence tracker.

More than 400 PRCA and ICCO members from across the world took part in a single-question study conducted by Question and Retain. The data reveals confidence levels returning following the impact of the global pandemic.

The highest levels of confidence came from the UK, with 93% of participants saying they feel quite confident or very confident about their organisation’s future. The figure fell slightly to 84% for both PRCA SEA and MENA members, and further to 54% for respondents in Latin America.

82% of ICCO members – drawn from a global pool of practitioners – said they were either quite confident or very confident about their organisation’s future.

PRCA Director General Francis Ingham MPRCA, said:

“PR practitioners around the world have weathered the pandemic storm successfully, and now face the future with steadily-increasing confidence. If 2020 was a year of change and survival for our industry, then 2021 will be a year of resurgence.”

PRCA UK
How confident do you feel about the future of your organisation right now?
47% Very confident
47% Quite confident
5% Neither confident nor unconfident
2% Not very confident
0% Not confident at all

PRCA SEA
How confident do you feel about the future of your organisation right now?
45% Very confident
39% Quite confident
7% Neither confident nor unconfident
8% Not very confident
1% Not confident at all

MENA
How confident do you feel about the future of your organisation right now?
50% Very confident
34% Quite confident
6% Neither confident nor unconfident
6% Not very confident
3% Not confident at all

LATAM
How confident do you feel about the future of your organisation right now?
18% Very confident
36% Quite confident
18% Neither confident nor unconfident
27% Not very confident
0% Not confident at all

ICCO
How confident do you feel about the future of your organisation right now?
45% Very confident
37% Quite confident
7% Neither confident nor unconfident
9% Not very confident
2% Not confident at all

WHO WE ARE

The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.