SINGAPORE, 28 March 2025 — The PRCA Asia Pacific Awards 2025 lit up One Farrer Hotel in Singapore last night, celebrating and honoring the best campaigns, individuals and teams from the PR and Communications industry across APAC. Hosting the event was Sara-Ann Shuen Krishnamoorthy, whose engaging presence and ability to connect with the audience contributed to the evening’s success.

The Hoffman Agency emerged as the evening’s standout winner, claiming an impressive seven trophies, including the highly coveted Very Large Consultancy of the Year Award. Golin also shone, earning four trophies, while Jetstar & AKA Asia, Weber Shandwick, Sandpiper, and Mount Faber Leisure Group each secured three wins and We. Communications brought home two.

Other notable team wins included Large Consultancy of the Year (Mutant), Medium Consultancy of the Year (Vero Indonesia), Small Consultancy of the Year (EastWest PR) and New Consultancy/New In-House Team Award (TriOn & Co). 

This year’s awards saw great APAC representation with submissions from 10 different countries across the region. Reflecting their rapid growth across APAC, The Hoffman Agency won several relevant categories here, including International Campaign, Multi-Country Campaign Award (Asia Pacific), and In-country Consultancy for The Hoffman Agency Taiwan.

On an individual level, industry leaders and rising stars were celebrated for their exceptional contributions. Emma Smith, CEO of Sandpiper, won the prestigious PR/Communications Leader Award for her entrepreneurial drive, commitment to innovation and focus on fostering a culture of inclusion and excellence. The remarkable growth of her agency, combined with her ability to nurture a strong leadership team and build a board with 90% female representation is a great success story and highlights her exceptional performance and leadership.

There was also a highly commended award in this category to Ferdinand L. Bondoy from COMCO Mundo League of Enterprises, recognized for his focus on social change, commitment to talent development and holistic approach to communications, making him a highly respected figure in the field. 

The Young Communicator Award was presented to Bernice Tay from The Hoffman Agency, highlighting her flair for innovation and delivering outstanding results.

Finally, Lina Marican from Mutant received the Outstanding Contribution Award for her pivotal role in growing her agency’s footprint across Southeast Asia and solidifying its reputation as a leading independent PR agency with an award-winning workplace culture.

Ed Burleigh, Head of PRCA APAC, said:
“What an amazing night celebrating the incredible talent and achievements across our region! Congratulations to all of this year’s winners for their hard work, creativity, and dedication to excellence. The strong representation from across the Asia-Pacific region truly reflects the vibrancy and innovation that drive our industry forward. It’s a privilege to witness such outstanding contributions shaping the future of PR and communications.”

The event was made possible by our sponsors, including The Hoffman Agency (Gold Sponsor), Genesis Partners (Champagne Reception Sponsor), EastWest PR (Photobooth Sponsor), Carma, YouGov, Telum Media, Paprika, Fresh Accounting, Somerville Media, and BE WTR. Their support highlighted the industry’s collaborative spirit and its dedication to driving and recognizing excellence in PR and communications.

The full list of winners is below, and photos from the night are available here.

CAMPAIGN AWARDS

B2B Award

  • McKinsey & Company – Winning in the next China
  • We. Communications for IMDA – AsiaTech x Singapore 2024

Consumer Award – Low Budget

  • Brewer & FleishmanHillard Indonesia – Danone-AQUA: 100% Pure, 100% Indonesian Adventure

Consumer Award – High Budget

  • Weber Shandwick & Ancestry – Bring Your DNA Game

Corporate, Financial and Investor Relations Award

  • Vedanta Limited – A Year of Transformation
  • Sandpiper and Fortune Ark Restructuring – Building Brand Awareness for Newly Launched Restructuring Firm

CSR and Sustainability Award

  • Golin and AS Watson – Wanderer Watchers

Digital and Social Media Award

  • Nanyang Technological University, Singapore – HAILEY – Human or AI?
  • Jetstar & AKA Asia – Soar for Singapore

Diversity, Equity, and Inclusion Award

  • Golin and Taiwan AIDS Society & Taiwan AIDS Nurses Association – The HIV Café

Employee Engagement Award

  • Grab – G/AI Sprint by Grab Internal Communications Team
  • Sandpiper Health and Amgen South East Asia – #SEA Us Together

Event / Launch of the Year Award

  • Grayling X OATSIDE – Hot Takes with OATSIDE Coffee
  • Scoot Pte Ltd – Scoot Embraer E190-E2 Launch in Singapore

Game Changer Award

  • Weber Shandwick & Green Food Bank China – Food Funeral

Health and Wellbeing Award

  • Golin and Taiwan AIDS Society & Taiwan AIDS Nurses Association – The HIV Café
  • Chronic Pain Australia – Pain Colours Your World

Influencer Relations Award

  • Jetstar & AKA Asia – Soar for Singapore

International Campaign Award

  • The Hoffman Agency Asia Pacific – Redefining Leadership Stories: How H&S Took Charge in a Changing World

Measurement and Evaluation Award

  • CARMA – PR IN THE DRIVER’S SEAT: CARMA ASIA

Media Relations Award

  • Golin and Uber – Paving the Way for Ridesharing in Hong Kong
  • Mount Faber Leisure Group – Singapore Cable Car 50th Anniversary

Multi-Country Campaign Award (Asia Pacific)

  • The Hoffman Agency, OceanX – From Stars to Seas: How OceanX Turned the Tide in S.E.A. Conservation

NGO and Charity Award

  • Weber Shandwick & Green Food Bank China – Food Funeral
  • Indah Water Konsortium Sdn Bhd – IWK Cares

Public Sector Award

  • We. Communications for Sentosa Development Corporation – Soft Launch of Sentosa Sensoryscape

Strategic Communications Award

  • DeVries Global and health.people.cn – Breaking News With Fairytales
  • Mount Faber Leisure Group – Singapore Cable Car 50th Anniversary

Student Campaign Award

  • Taylor’s University Lakeside Campus – Jom Lenggong

Technology Award

  • The Hoffman Agency and CloudMosa – Clouding up the next billion internet users

Travel and Lifestyle Award

  • Jetstar & AKA Asia – Soar for Singapore
  • Mount Faber Leisure Group – Singapore Cable Car 50th Anniversary

INDIVIDUAL AWARDS

Intern Award 

  • Phasinee Rujakom (Dream) – Midas PR

Young Communicator Award

  • Bernice Tay – The Hoffman Agency

PR/Communications Leader Award

  • Emma Smith – Sandpiper

Outstanding Contribution Award

  • Lina Marican – Mutant

TEAM AWARDS

In-House Team of the Year

  • HERE Technologies – Safer Cars, Safer Roads

New Consultancy/New In-House Team Award

  • TriOn & Co – Values Led, Results Driven

Specialist Consultancy Award

  • The Hoffman Agency

In-Country Consultancy

  • The Hoffman Agency Taiwan

Small Consultancy of the Year

  • EastWest PR

Medium Consultancy of the Year

  • Vero Indonesia

Large Consultancy of the Year

  • Mutant

Very Large Consultancy of the Year

  • The Hoffman Agency

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For further information on PRCA APAC, and to enquire about membership, please contact: 

Ed Burleigh, Head of PRCA APAC, ed.burleigh@prca.global

About PRCA APAC:

The PRCA was founded in 1969 and launched the PRCA Asia Pacific in 2018. The association aims to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practices, and creating networking opportunities.