Title: Managing Director

Company: DeVries Global Singapore/SEA

Rafidah helms DeVries Global Singapore/SEA and has attained double-digit revenue growth year-on-year under her leadership since 2018.  In 2020, she received a commendation for Campaign Asia Young Business Leader and was recognized by Campaign’s Asia 40 under 40 initiative in 2021.

Rafidah has developed and piloted many industry-first innovations like SEO PR and Gen Z Incubator with brands like P&G, J&J Consumer for APAC. Her work for FMCG clients has been highlighted as Best-in-Class for its innovative approach and creativity. Rafidah’s responsibilities include creating new product innovations for clients and progressive, high performing teams.

With her business savviness and creativity, Rafidah has shifted the agency’s core business from a traditional PR-based company into a forward-thinking integrated marketing communications agency.