PRecious Communications Strengthens Commitment to Malaysia With the Appointment of Joey Gan as Market Lead

  • Joey Gan has been appointed Market Lead of PRecious Malaysia to drive local business growth – including doubling the headcount of the local team up from 5 people, as well as supporting regional clients and campaigns in Malaysia.
  • Before joining the agency’s senior leadership team this year, she has worked for agencies including Ogilvy Malaysia and RAPR Mileage Communications
  • PRecious is committed to strengthening its presence across the region and aims to increase APAC headcount to over 100 people by the end of 2022.

SINGAPORE & KUALA LUMPUR, MALAYSIA, 1 September 2022PRecious Communications, a multi-award-winning integrated communications agency, has announced the appointment of Joey Gan as the Market Lead for its Malaysia operations. The appointment comes on the back of solid momentum in the Malaysia market, and follows PRecious Communications’ recent expansion to the Philippines as part of the agency’s aggressive Greater Southeast Asia (GSA) expansion strategy.

In Malaysia, PRecious is building on a strong client base, which includes Fave, one of Southeast Asia’s leading fintech platforms, Palo Alto Networks, Inc., a global cybersecurity leader, and PARKROYAL Hotel & Resorts, a leading hospitality provider. The team aims to help companies align their business objectives and goals with the needs of media, consumers, and stakeholders in a post-pandemic environment where priorities have shifted.

“Malaysia’s investment and business ecosystem is witnessing a flurry of activity in recent years. Today, the market is an emerging epicentre for startups and SMEs, and has been attracting brands from all over the world,” said Lars Voedisch, Managing Director of PRecious Communications. “We are constantly strengthening our commitment to the Malaysia market, and I am excited to be working alongside Joey, whose market expertise and experience will allow us to soar to greater heights in the Southeast Asian decade.”

Joey brings close to 20 years of experience in strategic communications and PR. Having worked in renowned PR agencies including RAPR Mileage Communications and Ogilvy Malaysia, Joey has accumulated extensive knowledge in specialised areas such as investor relations and public relations for sectors including lifestyle and luxury, education, technology, automobile, and healthcare. She has counseled clients such as Meta Platforms, International Medical University, Suunto, Malaysia Fashion Week, and Honda Malaysia, among others.

In addition to growing PRecious communications’ local portfolio of clients, Joey will drive doubling the headcount of its Malaysia office, based in Bangsar South in Kuala Lumpur – up from five people to around ten by end 2022.

“The talent crunch is real, but it’s not new. Taking a leaf off Emma Waldman’s book—the most important asset in any company are its people—it is something that counts even more so in an agency like ours,” said Joey Gan, Market Lead for Malaysia. “Workplaces have become more diverse, with many generational and cultural differences, which often divide more than they unite. With the pandemic thrown into the mix, it’s harder for managers to strike a balance between keeping productivity up and making sure the people’s welfare is taken care of.”

PRecious Communications actively plans and executes client communications programmes across Australia, Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. In 2019, the agency joined the GlobalCom PR Network, an association of 80 independent PR agencies in over 100 countries worldwide, serving as its Southeast Asia representative to drive fully-global campaigns for technology, corporate, consumer, startup brands, as well as PE-VCs.

The agency was named “Outstanding PR Consultancy of the Year” at the Institute of Public Relations of Singapore (IPRS) PRISM Awards and “Best PR Agency” at the ASEAN PR Excellence Awards in 2021.  PRecious Communications bagged Gold for “PR Team of the Year” at the Marketing Interactive PR Awards 2022, along with Silver Awards for other corporate initiatives. Most recently, the agency clinched Gold for Most Innovative Public Relations Agency of the Year at the 2022 Asia-Pacific Stevie Awards.

Find out more about PRecious Communications here.




For more information, please contact:

PRecious Communications (Singapore)

Georg Ackermann and Andrew Ho

Tel: +65 6303 0567

PRecious Communications (Malaysia)

Joey Gan


Tel: +60 12 207 7525