Natalie is a marketing and communications leader with experience designing and executing integrated communications strategies for clients across earned, owned and paid channels. Skilled in both corporate and consumer communications, she has a deep understanding of the roles content marketing and digital media play in elevating storytelling efforts and managing reputation. She has led the execution of multi-market campaigns for clients in Singapore, Vietnam, Hong Kong, Indonesia and Malaysia.
Natalie has worked across a diverse range of clients from global MNCs to fast-growth start ups in the finance, real estate, FMCG, government and tech sectors. Brands she has worked with include Procter & Gamble, Johnson & Johnson, LHN Group, VP Bank, Hitachi, Singapore Centre for Social Enterprises, Ministry of Law (Singapore) and the Singapore Textile and Fashion Federation.
In her prior role at REDHILL, she led a business unit that comprised of a public relations team and digital marketing team. She was responsible for team and business growth, senior client management and strategic direction for accounts within the business unit.
In her current role, Natalie spearheads new initiatives and ventures to drive exponential growth for Redhill World; this includes integration of its international operations and businesses, development of new product and service offerings, strategic partnerships and market expansion.
