SINGAPORE, 6th December, 2021 – The Public Relations and Communications Asia Pacific has announced the winner of thePRCA APAC Future Leader Award 2021 as Marissa Gross, Consultant, Mutant Communications.

The PRCA APAC Future Leaders Award celebrates the most talented and inspiring future leaders studying or working in marketing, PR and communications. It looks at thought leadership, writing, and forethought.

The award saw PR and communications practitioners aged 30 and under enter essays of up to 1,000 words, responding to the following question provided by Twitter: ‘Reputation is no longer something to be ‘managed’. Businesses need to earn public trust, and it can just as easily be lost. How can communicators rally their companies/clients to address this new reality, and how will we know if we’re successful?’

Tara Munis MPRCA, Head of PRCA Asia Pacific said: “Congratulations to Marissa for winning this year’s Future Leader award. Her essay was intelligent, thoughtful and thorough.

The calibre of the essays received this year  is commendable and this award is a true showcase of the PR industry’s emerging talent in Asia Pacific. Finally, I would also like to thank our expert panel of judges who dedicated their time to this valuable process.”

Marissa Gross MPRCA, Consultant, Mutant Communications said: “The PRCA Future Leader Award is a great initiative that encourages young communicators to examine the current state of the industry and reimagine the future of our work. It’s been a great privilege to represent Mutant this year and it’s an honour to be recognised as up-and-coming talent by fellow industry professionals. It’s important for PR consultants such as myself to keep evolving in order to provide the best possible counsel to our clients and partners, and I’m looking forward to seeing our industry grow with the next generation of professionals.”

Gross will be awarded with a certificate, trophy and a S$500 prize. View the 2021 winning essay.

The winner was decided by a judging panel of: Lauren Myers-Cavanagh, Director of Communications, APAC, Twitter, Brian Witte, Deputy General Manager, Ruder Finn, Vanessa Wan, Executive Director, Communications, APAC, GE, Mavis B. Chua, Communications Director, APAC, Otis and Simran Sethi, Regional Communications Lead, Microsoft Asia.

-ENDS-

About PRCA

The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 82 countries worldwide. With offices in London, Hong Kong, Dubai, Singapore, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.

We also manage the International Communications Consultancy Organisation (ICCO) – the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for local government communicators. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).