Lena Soh-Ng has over 25 years of PR and media experience. As Founder and Senior Advisor of Distilleri, she has counselled industry giants including 3M, AkzoNobel, IKEA, Fuji Xerox and Watsons. She has also conducted leadership training in media and crisis communications for Volvo Trucks, School of the Arts, Philips, Singapore International Festival of Arts, Frasers Centrepoint and AkzoNobel.

Under her leadership,   Huntington Communications has won many Communications industry accolades, including Best Crisis Management, PRISM Award for Outstanding Campaign by Institute of PR of Singapore, Gold SABRE Award (Retail), Gold SABRE Award (Crisis/Issues Management).

Lena is Board member of PROI, a global network of over 75 independent agencies around the world. She’s also the APAC co-chair and a Member of the PROI Global Crisis team.

She was Past President of the Institute of Public Relations Singapore (IPRS) and has been recognised by the industry with a Lifetime Achievement Award in 2017. Lena is currently an Accredited member of the IPRS.  She is also the Singapore Board member of the PRCA,  a global PR professional body.

Lena also contributes to the not-for-profit sector as a Board Member advising the Centre for Fathering Singapore on Communications Strategy.

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