Industry Veteran Ken Hong Joins Weber Shandwick to Lead Globalisation Efforts for Asia-Domiciled Clients
— In a Newly Created Role, Former LG Electronics Head of Communications Hong Steps in to Drive Growth for Existing Clients Looking to Expand Footprint Across Asia and Beyond —
SINGAPORE – 27 April 2022 – Weber Shandwick, one of the world’s leading global communications and marketing solutions firms, today announced the appointment of industry stalwart Ken Hong, who joins the firm as executive vice president, client experience, Asia Pacific.
Based in Korea, Hong returns to Weber Shandwick after spending the past thirteen years at LG Electronics in Seoul, as the head of corporate communications. Prior to this, he served as managing director at Weber Shandwick in Thailand. He will work closely with all APAC market leadership, and Tyler Kim, CEO, Asia Pacific to help the firms’ clients navigate the complexities of the issues they face in expanding their business across the Asia Pacific region and beyond.
With over twenty years of industry experience, Hong has spent his career building and driving innovative strategies to drive business growth and build a positive brand identity across the region and beyond. He has played a key role in expanding LG’s global presence and helped build a comprehensive global infrastructure for their expanded communications strategy. He was named to “The Influence 100” list by PRovoke Media / The Holmes Report for four years (2018-2021) and appointed to the first Creative Effectiveness Jury of Cannes Lions International Festival of Creativity.
With Weber Shandwick, Hong will further leverage the power of communications to build brands, manage reputation and drive business for clients outside their home markets.
“Ken is well respected within the industry and brings a deep understanding of the global communications and marketing landscape from both an agency and a client perspective. Increasingly, Asian clients are looking to us to enable them to build strategies that are a roadmap to success,” commented Tyler Kim. “Ken will be sharing his expertise and insights with client leads across the region and will be a key driver for our strategy as we continue our journey in being a champion for Asian brands worldwide. We are honoured to have him onboard.”
About Weber Shandwick
Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry. Weber Shandwick was named to Ad Age’s Best Places to Work in 2019 and was the only PR firm designated an Ad Age A-List Agency Standout in 2017 and 2018. Weber Shandwick was also honoured as PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018, and earned 25 Lions at the 2019 Cannes Lions International Festival of Creativity. Data-led, with earned ideas at the core, the agency deploys leading and emerging technologies to inform strategy, develop critical insights and heighten impact across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications. Weber Shandwick is part of the Interpublic Group (NYSE: IPG).
For more information, visit www.webershandwick.asia.
