What brands should know before doing business in China

With the easing of China’s zero-COVID policy, businesses across APAC have been eager to begin, restart, or ramp up their operations in the Chinese market. The marketing and communications in China, meanwhile, has continued evolving on platforms specific to the country, creating new challenges for brand communicators.

This workshop will provide insights on the current state of China’s communications industry, with emphasis on best practices in B2B communications within the market’s increasingly digital media mix.

Workshop outline:

1. The evolution of China’s communications industry: three decades, three phases
2. The media landscape: traditional media, social media, influencers, marketing technology
3. Factors to consider for non-Chinese brands entering China
4. Working with Chinese marketing and PR agencies

Learning outcomes:

1. To inform APAC communicators about the current brand communications landscape in China
2. To equip communicators with an overview of what non-Chinese brands need to be successful in China

Register here.