Date/Time
Date(s) - 24/01/2022 - 31/03/2022
All Day


Event Overview

A fantastic opportunity for you to take home Gold at Cannes!

The Singapore Young Lions PR Competition is the pre-selection competition for the Cannes Young Lions PR Competition 2022.

As well as participating in the international competition, the winning duo will receive virtual passes to spend four days at Cannes Lions International Festival of Creativity, soaking up the atmosphere and being able to participate in all the sessions.

You are now able to register your teams for the competition.

Registration Deadline: Thursday, 24th March, 2022, 17:00

Once you have paid to register your team, you must email details of your team members to apaccompetitions@prca.global.


Details

How the Singapore Competition Works

A brief will be set by the PRCA APAC’s Charity Partner (to be revealed at a later date) who will act as the client, and participating teams will be given 24 hours to create a campaign.

The Singapore competition will replicate the Cannes Lions competition as much as possible.


Timeline

The cost to enter is S$550 (PRCA APAC member) team and S$700 (non-member) team. The Singapore competition will take place over an identical timeframe as the Cannes PR Young Lions Competition, but during a working day: Thursday, 31st March, 2022, 10:00 - Friday, 1st April, 2022, 10:00 (24 hours). The brief is provided by a PRCA APAC Charity In-house member. It will be circulated by email at 10:00 on Thursday 31st March.

Completed campaigns will need to be emailed back to the PRCA APAC by 10:00 on Friday 1st April - in the form of a 10 page PowerPoint presentation, a 1 page summary slide and a written submission of no more than 450 words delivered as a Word document. Campaigns will then be judged by an APAC Jury.

A shortlist of campaigns will then via zoom deliver a 5 minute presentation to the Jury, explaining the PR campaign on Thursday, 7th April, 2022. 

The winning team will be notified by Monday 11th April. 2022.


Singapore Competition Rules

The competition is open to any full-time working professionals in the PR industry, aged 31 years or younger, born on or before 24 June 1990 (this includes PR freelancers).

Only two participants from the same organisation are required to form a team, and companies are welcome to enter multiple teams.

For more information, please email the PRCA Events team apacevents@prca.global


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