Date/Time
Date(s) - 06/02/2023
10:00 am - 11:00 am


Location: Online

Duration: 1.5 hrs

Type: Webinar

Trainer: Dr. Clāra Ly-Le, Founder and Managing Director, EloQ Communications

Format: This training will be carried out online in a webinar setting. Attendees will not be able to have their laptops, camera, and microphones on during the session.


Summary:

In this age of social media, crises are happening more frequently. From fake news, misinformation, and customer complaints to corporate-level emergencies – it could burst out anytime, anywhere, to anyone, and to any brand. The unique characteristic of social media crisis is that it happens very quickly and suddenly. Once in-house executives catch the news, it’s often too late to stop the crisis. Hastily giving out a message when under pressure can make the situation get worse. That’s why brands need to be well-prepared for any crisis scenario by setting up clear protocols. And this workshop will give them advice on how to do it.


Workshop Overview:

1.  Social media in a crisis

  • What types of crises can ignite on social media?
  • Decide whether to use social media to respond to crises
  • Analyze previous crisis responses from brands – the goods and the bads

2. Pre-crisis preparation

  • The people:
  • Crisis management team
  • Internal communications
  • The preventive actions
  • Social listening
  • Pre-draft updates
  • Scoop up the negative domains and username
  • Targeted advertising

3. During the crisis

  • Crisis trigger point
  • Assemble the team
  • Online courtesy
  • CEO’s statement

Register here.

By confirming this booking, you are accepting the PRCA APAC Terms and Conditions.