Date/Time
Date(s) - 24/05/2023
5:00 pm - 6:00 pm
Duration: 1 hr
Type: Webinar
Trainer/Speaker: Arvee Gomez – Media Relations Executive, Forest Interactive
Target Audience:
- PR agency professionals
- In-house PR professionals
Format: This training will be carried out online in a webinar setting. Attendees will not be able to have their laptops, camera, and microphones on during the session.
Summary and Workshop Overview:
Every organization is vulnerable to crises, and while it’s easy to believe that it won’t happen to your company, the question is not if a crisis will happen, but when. A poorly-handled PR crisis can have long-lasting implications; therefore, having a good company spokesperson is an essential part of crisis communications strategy. While it’s nearly impossible to prevent crises from occurring, there are steps you can take to mitigate the fallout. In this workshop, Arvee will discuss how to prepare your company and its spokesperson before a crisis hits.
Key Learning Outcomes:
- Preparing spokespersons for media inquiries
- Anticipating possible questions arising from developing situations
Register here.
By confirming this booking, you are accepting the PRCA APAC Terms and Conditions.
