Date/Time
Date(s) - 28/04/2022
6:30 pm - 8:00 pm
Location: Online
Duration: 1.5hrs
Type: Webinar
Level: Intermediate
Trainer: Ned Poulter
Format: This training will be carried out online in a webinar setting. Attendees will not be able to have their laptops, camera, and microphones on during the session.
If a webinar begins after 20:00, PRCA APAC will send you a copy of the webinar recording within 24-48 hours.
Webinar Overview
In this webinar, we will cover:
- Campaign Strategy – “Starting with the objective in mind.” – Objective setting for paid activity and how to avoid confusing, expensive and ultimately fruitless efforts!
- Measuring ROI – Importance of tracking pixels, event tracking and key metrics
- Audience Research & Development – Tools, tips and tricks
- Platform-Specific Mini Deep Dive: covering ad formats, useful tools, and best practices for…
- Google Ads
- YouTube
- Q&A
Who should attend?
Anyone who has an interest in how Paid Media could help them increase the reach and effectiveness of their online content campaigns.
These may include:
- [Online] PR Professionals
- Content Marketers
- Social Media Managers/Marketers
- [Digital] Marketing Managers
By confirming this booking, you are accepting the PRCA APAC Terms and Conditions.
Bookings
Bookings are closed for this event.