Navigating the Paid Marketing Landscape in 2022 and Beyond

Format: This training will be carried out online in a webinar setting. Attendees will not be able to have their laptops, camera, and microphones on during the session.

If a webinar begins after 20:00, PRCA APAC will send you a copy of the webinar recording within 24-48 hours.

Webinar Overview

In this webinar, we will cover:

• Campaign Strategy – “Starting with the objective in mind.” – Objective setting for paid activity and how to avoid confusing, expensive and ultimately fruitless efforts!
• Measuring ROI – Importance of tracking pixels, event tracking and key metrics
• Audience Research & Development – Tools, tips and tricks
• Platform-Specific Mini Deep Dive: covering ad formats, useful tools, and best practices for…
  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Google Ads
  • YouTube
• Q&A

Who should attend?

Anyone who has an interest in how Paid Media could help them increase the reach and effectiveness of their online content campaigns.

These may include:

• [Online] PR Professionals
• Content Marketers
• Social Media Managers/Marketers
• [Digital] Marketing Managers

By confirming this booking, you are accepting the PRCA APAC Terms and Conditions.