Date/Time
Date(s) - 12/07/2022
6:30 pm - 8:00 pm
Duration: 1.5hrs
Type: Webinar
Level: Intermediate
Trainer: Steve Dunne FPRCA
Format: This training will be carried out online in a webinar setting. Attendees will not be able to have their laptops, camera, and microphones on during the session.
If a webinar begins after 20:00, PRCA APAC will send you a copy of the webinar recording within 24-48 hours.
PR is coming under increasing scrutiny from clients and management to be accountable and prove its worth. At the same time some of the traditional methods of evaluating a PR campaign are being dismissed as lightweight and ineffective. Add in to the mix the many new theories and methods of measuring the impact of a PR campaign and it is clear that effective evaluation of PR is a vital piece of knowledge for a PR practitioner. This PRCA Webinar is an intensive and highly practical session.
Webinar Overview
How attendees will benefit
Attendees will:
- Gain an overview on the latest thinking in evaluation and what is available
- Understand how to apply it to your campaigns
- Understand how to make it an integral piece of your management
Who should attend
This course is aimed at all levels who would like to develop their understanding in measuring and evaluating PR campaigns.
What attendees will learn
- Why evaluate? And the need to have it at the heart of everything you do
- The common pitfalls of evaluation and how to avoid them
By confirming this booking, you are accepting the PRCA APAC Terms and Conditions.
Bookings
Bookings are closed for this event.
