Managing an Integrated Communications Campaign

Format: This training will be carried out online in a webinar setting. Attendees will not be able to have their laptops, camera, and microphones on during the session.

If a webinar begins after 20:00, PRCA APAC will send you a copy of the webinar recording within 24-48 hours.

Webinar Overview

Increasingly today comms campaigns, be they marketing or PR led, are becoming integrated with the need to have many marketing communications disciplines included in the same campaign.

But different disciplines have different demands and requirements ranging from creativity to planning and implementation to evaluation.

This 90-minute webinar takes delegates through how to design, implement and manage an integrated communications campaign in a way that gets meaningful results.