How to create winning campaigns on a tight budget

Overview

The annual Gartner CMO Spend Survey, 2021 revealed that marketing budgets have fallen to their lowest recorded level, dropping to 6.4% of company revenue in 2021 from 11% in 2020.

While planning an effective communications campaign is already wrought with challenges, adding budgetary constraints to the mix increases the complexity of your efforts.

In the face of uncertainty, what are the best practices for making your campaigns break through the clutter, even under the tightest of budgets?

How attendees will benefit:

With the right approach, it is possible to do more with less and develop a powerful communications campaign that is as impactful as it is cost-effective.

Participants will learn best practices to develop targeted communications campaigns that create impact while working around tight budgets.

Who should attend:
This workshop is designed for both agency and in-house communications practitioners, who are responsible for planning cost-effective campaigns that deliver results.

What attendees will learn:

• How to build a great strategy
• How to break through the clutter
• Smart ways to maximise your campaign efforts

Materials:

Notes and links to useful resources will be provided to participants after the workshop.

Event Type: Face-to-Face

Level: Intermediate – Manager and Above

Trainer: Serina Tan – Award-Winning Communications Leader and Coach