Caroline Hsu is a rarity among agency leaders. Her career of more than 25 years has spanned journalism and both marketing and communications leadership in the startup world and at global technology companies. As such, she has an ability to understand multiple perspectives that only comes from direct experience.
She became APAC Managing Director of The Hoffman Agency in 2017, overseeing nine markets. Since then, she has evolved the agency’s offering to one focused on integrated marketing communications (IMC) and solutions to business problems. This has led to consistent growth and recognition in the SABRE Awards as Tech Agency of the Year in 2021 and 2019.
Before joining The Hoffman Agency, Caroline was CMO of Appier, a Taiwanese AI unicorn that went public in 2021, and before that, Head of Communications for Google Taiwan and Hong Kong.
