A multifaceted communication expert who has led reputation management for leading international and Indian brands. A Strategic planner with around 24 years of experience in managing multiple projects & campaigns under tight deadlines spread across geographies & time zones. Ability to understand business objectives; map out relevant target audience & planning strategic communication campaigns, which fits the business objective. He specializes in creating and driving integrated marketing campaigns across earned, digital, social, and paid platforms that caters to brand and reputation values of brands.
Experienced in Branding, Marketing, and CSR, with a focus on enhancing brand awareness, salience, and equity. Skilled in strategic communication planning and adept at managing multiple projects and campaigns within tight deadlines. Proven track record in creating and driving integrated marketing campaigns across digital, social, and traditional media platforms. Expertise in strategic media relations, crisis communication, and navigating national and international media landscapes. Sound understanding of regulatory environments and proficient in conducting policy and secondary research. Strong background in internal communications and employee engagement. Extensive engagement with industry bodies on issue management across various sectors including Electric Vehicles, EMF awareness, Emission issues, Environment & Road safety, and Mobile Tower issues.
Mr. Majumdar has worked with Reliance Industries as General Manager, Corporate communications, ESPN Star Sports as manager, Corporate Communications and has also worked with reputed strategic communications agencies like APCO Worldwide, Genesis PR, Vaishnavi Corporate Communications and Adfactors PR.
Currently he is heading Marketing Communications, CSR and Digital @Egis South Asia: Leading Corporate, Brand, Digital & CSR outreach for India and South Asia. Working with global teams across geographies on global campaigns, senior management engagement with key stakeholders, leading CSR for India and actively involved with Egis foundation, supporting and creating website content, collateral & merchandising development, internal branding & communication, part of employee engagement team, part of POSH & D&I committee for India region, managing industry body engagement, supporting creation of case studies & part of global innovation communication team.
He regularly contributes guest articles in Economic Times: Brand Equity, Financial Express: Brand Wagon, Times of India, Business Standard, Afaqs.com, exchange4media, Campaign India, PR Moment & Adgully on various subjects including brand & advertising, Marketing, Education, Public Relations, Digital etc.
He is a contributor and mentor to upcoming talent in the industry, regularly lecturing at leading management institutes, IIMC (Indian Institute of Mass Communication), India Today Mass communication Institute, Guru Govind Singh Indraprastha university, Delhi School of Communication, Jagran Lakecity university & Amity School of Communication, Jaipur (part of of the Industry Advisory Council (IAC).
He serves on the advisory committee of several management forums and is a part of several award platforms and juries. He has been well recognized as one of the leading personalities in the Communication industry and won several awards and accolades during his tenure – Davos Digital PR, Campaign Asia Awards, SABRE Asia, eLets India Brand Awards, Stevie Awards, Afaqs Awards, exchange4media Awards, Adgully Awards, Campaign India Awards, and PR Moment Awards, among many others.
He actively engages in a multitude of CSR initiatives, beginning with Egis Green Plantation, collaborating with NeeV, a school for underprivileged children, assisting the Chief Medical Officer’s office in Gurgaon to establish an IT center, supporting a blind school, and partnering with organizations like Chinmaya Mission, Bandhua Mukti Morcha, and Earth Saviours Foundation. He serves as the CSR lead at Egis and contributes personally to these endeavors.
