Please read through the PRCA APAC Awards Entry Toolkit and Rules of Entry before submission.

For each of the Campaign Categories, there will be a Consultancy winner and an In-house winner.

Following the launch of PRCA Asia Pacific, the awards will not only cover Southeast Asia but the whole APAC region.

To make payment, please click on ‘Enter Now’ on the category below of your choice, complete the checkout process and then complete the PRCA APAC Awards Entry Form.

 If you have any questions, please contact awards@prca.seasia.global.

Campaign Award Categories:

Entries in the Campaign Categories should demonstrate; strategy and research; execution; creativity; originality; and evaluation.

B2B Award

Recognises work that involves the promotion of products and services from one business to another. Entries can relate to a niche business sector or to the business community at large.

Broadcast Award

This award recognises campaigns that use the broadcast medium effectively, either on its own or as part of an of an integrated programme of PR and targeted marketing activity. This can include podcasts, radio, TV, film, and entertainment.

Consumer Award – High Budget

This category will recognise work that involves the promotion of products or services to consumers, working with a high budget (more than S$50,000 per annum).

Consumer Award – Low Budget

The winning entrant will display successful use of a low budget (less than S$50,000 per annum), involving the promotion of products or services to consumers.

Corporate, Financial and Investor Relations Award

This award showcases work across the whole range of financial PR, including investor relations, stakeholder engagement, and corporate affairs.

Corporate Social Responsibility Award

Applicable to work that promotes an organisation’s corporate social responsibility programme, via either a one-off campaign or on-going work.

Crisis and Issues Management Award

Entries will recognise the work undertaken in a crisis situation and/ or managing difficult issues.

Digital and Social Media Award

This category will highlight the campaigns that include a large element of digital and social media work. This can be individually or as part of an integrated programme of PR and targeted marketing activity.

Diversity, Equity and Inclusion Award

This award showcases work furthering efforts towards a more diverse, equitable and inclusive society. This could include
both internal or client work and might be focused on ethnicity, age, disability, sexuality, gender identity, religious belief,
socioeconomic background, educational attainment, neurodiversity or any other aspect of diversity.

Employee Engagement Award

This award recognises campaigns that use internal communications to engage staff, drive organisational change, deliver increased stakeholder value, or change an organisation’s ethos.

Event/ Launch of the Year

Entries in this category should demonstrate how PR has been effectively used to launch a new product or service, built an audience for an event or developed a relationship with the public to secure the reputation of the event, product or service.

Health and Wellbeing Award

This category will cover work across the whole range of healthcare and well-being PR, including private healthcare, pharma and medical research (including animal research).

Influencer Relations Award

This award recognises campaigns that use targeted influencer relations to achieve excellent results

Measurement and Evaluation Award

This award recognises expert use of measurement and evaluation in Asia Pacific. This can be in the form of campaigns, programmes or frameworks that demonstration best practise and the most effective use of measurement and evaluation.

Media Relations Award

This award recognises campaigns that use targeted media relations to achieve creative, imaginative and outstanding results. The use of supporting material may be effective when needing to stand out from the crowd in this category.

Multi-Country Campaign Award (Asia Pacific)

Have you had a campaign running over 3+ countries in the Asia Pacific region over the past 12 months? Can you demonstrate results across the region?

Not-for-Profit and Charity Award

This category will recognise work by/ or on behalf of charities, voluntary and not-for-profit organisations. If there is a fundraising aspect to your entry, you must include an explanation of how the entry has contributed to the financial stability or fundraising objectives of the organisation.

Purpose Award

Recognising societal need, impact made, employee engagement, CEO activism and Sustainable Development Goals.

Strategic Communications Award

This award focuses on strategic communications and would be suitable for teams working on stakeholder management, public affairs and strategic consultancy.

Best Student Campaign

This category will look recognise work by students that demonstrates outstanding, creative thinking and realistic execution in order to reach determined goals.

B2B Technology Award

This category showcases work for technology products, services, or brands, targeted at the business market.

Consumer Technology Award

This award highlights work for technology products, services, or brands, targeted at the consumer market.

Travel and Lifestyle Award

This category is open to any consultancy or communications team. It will recognise a PR campaign that has a well implemented strategy to successfully market its products or services.

Individual Award Categories:

In the Individual Categories, judges will mark your entry on the following criteria; leadership; initiative; performance and contribution; colleague/client references.

PR/Communications Leader Award

Judges will look for an individual (or joint heads) who have succeeded in making communications a strategic priority within their organisation, supporting or leading the organisation’s broader objectives.

Young Communicator Award

Open to NextGen* Individuals in both consultancies and in-house teams. The winner will be recognised for an outstanding performance within their organisation and to the wider PR industry.

*A NextGen individual is anyone under the age of 30 years old at the time of the final entry deadline on 21st January 2022.

Student Communicator Award

Open to all students studying, PR, Communications and Marketing. Nominations for this award can be made by the individual themselves, a lecturer or a university. Universities can enter any number of entries.

Intern Award

To enter an intern for this category, the intern must complete an outline of their internship which should be no more than 600 words in length. The intern’s line manager is also required to complete a 300-word endorsement. Entries are open to anyone who is/was an intern between 31st January, 2021 until the deadline 21st January, 2022.

Team Award Categories:

In the Team Categories, judges will mark your entry on the following criteria; clients; staff and business practices; financial; and innovation. Further detail on the criteria is listed below.

Small Consultancy Award

This category is open to any Consultancy with under 15 employees. Winning this award will demonstrate great business and effective results as well as community leadership and innovation.

Medium Consultancy Award

This category is open to any Consultancy with 15 – 30 employees. Winning this award will demonstrate great business and effective results as well as community leadership and innovation.

Large Consultancy Award

This category is open to any consultancy with 30 or more employees. Winning these awards will demonstrate great business and effective results as well as community leadership and innovation.

New consultancy Award

This category is open to any Asia Pacific based consultancy, whether multi-discipline or niche, founded up to 24 months prior to the entry deadline, 21st January 2022. Essentials to include: number of employees, date of incorporation and details of turnover (acquisitions must be disclosed).

In-House Team

This category is open to any Asia Pacific based in-house private, not-for-profit or public sector PR and communications team.

Workplace Champions

This category is open to any consultancy or in-house team that go the extra mile to ensure their employees are happy and healthy; that give consideration to the ethical and moral concerns of staff; that recruit with diversity in mind; and that have good business practices at their heart.

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